CLIENT
Selectiva Spa (Aquolina)
YEAR
2025
CHALLENGE
To launch a new collection for 2025 aimed at a younger audience. The challenge was to build a brand identity from the ground up — from naming to packaging — that would convey freshness, energy, and fun to stand out in the competitive cosmetics market.
SOLUTION
We developed the brand identity "Coolcumber" and we "refreshed" and updated the existing aesthetic and color palette, while maintaining the general setting of the historical collection. We designed a vibrant visual identity, created photorealistic 3D renderings and sales support materials to define the positioning strategy and ensure that every design element, from the logo to the communication of the P.O.S., was aligned with the company's objectives.
EXPERTISE
Creative Direction / Naming & Brand Strategy / Packaging Design / 3D Rendering & Mockups / Editorial Design
